Selling jewelry is an excellent way to make room for new pieces in your personal collection as well as making a little extra money on the side. Using an online platform is a fantastic way to get the word out about each piece and attract buyers. Making each piece stand out is definitely the way to go, and there are steps to success that are both easy to follow and effective selling techniques to learn. Here are a few helpful tips to consider when you are selling jewelry.
Assess the Worth
When you are selling a piece of jewelry, it is first important to assess the worth of the item. This not only will provide a realistic expectation of what it may sell for but will also allow for an easier pricing process. Imperfections, age, natural wear and tear and style are all factors that will go into the pricing of each piece. Inspecting each piece thoroughly is an excellent way to estimate its worth. Although a piece may be in perfect condition, it could be seen as outdated. In this example, it may be a smarter decision to price the item lower in order to attract prospective buyers. Pieces that are currently trending but may have minor imperfections, on the other hand, could be priced appropriately so long as the flaws are clearly communicated.
Buyers cannot get a clear visual of jewelry unless they can see it clearly. This means investing in the extra time and attention to creating a quality photo of each item to be sold. Lighting should be bright enough to illuminate any detailed work in the jewelry but not strong enough to produce glares that may detract from the piece. Improving minor elements of a photograph such as adjusting contrast, shadow levels, and vibrancy can also boost the overall look of the product listing. It should be noted that when you are adjusting colors within a photo, you should be careful to maintain the integrity of the original piece.
Spread the Word
Considering the vast amount of online competition, getting prospective buyers interested in a piece can be tricky. Social media is an excellent way to advertise jewelry and can reach a far larger audience than traditional methods. What will attract more views and eventually buyers is setting one's jewelry apart from the rest. When you are advertising a piece, considering the many uses, styles or audience it may appeal to will be very helpful in attracting a customer base. Using hashtags, for instance, is an excellent way to include details about each piece that will be presented to a larger demographic. An antique piece from the art deco era, for example, can include hashtags that relate to the 1920's and vintage jewelry.
Contact a company like Capital City Loan & Jewelry to learn more about how to sell your jewelry.